Dr Rajesh
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Reliance Retail Launches Puraveda on Tira, Marks Entry into Ayurvedic Beauty
Progressive Ayurveda brand debuts with four distinct ranges blending ancient rituals with modern science
Mumbai, 30th July 2025: Tira, Reliance Retail’s omni-channel beauty destination, unveils Puraveda, a progressive Ayurveda brand that marks a significant addition to its growing Own Brands portfolio. Marrying ancient Indian wisdom with the precision of modern science, Puraveda offers a fresh, transformative take on holistic beauty and wellness. Puraveda’s launch marks a significant step in Tira’s mission to bring intentional, meaningful beauty experiences to today’s conscious consumer.
Bhakti Modi, Co-founder & CEO of Tira, commented on the launch, “We are thrilled to introduce Puraveda, a brand that embodies the powerful harmony of India’s timeless wellness heritage and the precision of modern innovation. At Tira, we aim to redefine beauty by bringing forward brands that go beyond aesthetics to inspire deeper connections with self-care. With Puraveda, we invite consumers to embrace Ayurveda through thoughtfully formulated products that make holistic beauty truly accessible.”
The brand’s carefully curated portfolio is rooted in tradition yet future-forward in formulation. It spans skincare, haircare, and body care—crafted to elevate everyday rituals through cruelty-free, high-performance products.
The brand launches with a debut collection featuring over 50 products across four distinct, ingredient-led ranges:
- Dhara delivers deep nourishment, powered by Chandan, D-Panthenol, and Lavender
- Niyama encourages mindful rituals with Kumkumadi, Squalane, and Vetiver
- Sama fosters harmony and calm, featuring Gulaab, Tocopherol, and Hibiscus
- Urja energises and revitalises with Mulethi, BHA, and Mogra
Each range is anchored in a signature synergy of Ayurvedic hero ingredients and clinically proven actives, delivering sensorial beauty experiences that are as indulgent as they are effective — a true celebration of balance, vitality, and well-being.
As Tira brings Ayurveda into the spotlight with Puraveda, it reaffirms its vision of beauty that’s as conscious as it is contemporary.
The Puraveda collection will be available across Tira stores and on https://www.tirabeauty.com/brand/puraveda
ABOUT TIRA:
Launched in 2023 by Reliance Retail, Tira is India’s fastest-growing omni-channel beauty retail platform, reimagining how beauty is discovered and experienced. Seamlessly integrating digital and physical worlds, Tira offers a curated assortment of the finest global and homegrown brands – making it the ultimate destination for all things beauty. With over 20 million app downloads, Tira provides a clutter-free, intuitive interface that allows customers to explore products and access the latest in beauty trends, expert tips, and tutorials. Delivering to over 98% of India’s pincodes, Tira brings beauty closer to every corner of the country.
Our retail stores nationwide are designed to offer an elevated, immersive shopping experience – powered by cutting-edge beauty tech including virtual try-on tools, advanced skin analyzers, and a proprietary “Fragrance Finder.” Expert in-store beauty advisors provide personalized consultations to help each customer meet their unique beauty needs. The newly launched flagship store at Jio World Plaza, Mumbai, spans over 6,200 sq. ft. and showcases the most prestigious global luxury brands alongside signature services available exclusively at the Tira Beauty Suite.
At Tira, we celebrate beauty in its most elevated form—where every touchpoint is crafted to inspire, indulge, and transform the way customers engage with beauty.
ABOUT RELIANCE RETAIL LIMITED (RRL):
Reliance Retail Limited is a subsidiary of Reliance Retail Ventures Limited (RRVL), the holding company of all the retail companies under the RIL (Reliance Industries Limited) group. RRVL, through its subsidiaries and affiliates, operates an integrated omnichannel network of 19,592 stores and digital commerce platforms across Grocery, Consumer Electronics, Fashion & Lifestyle and Pharma consumption baskets. Reliance Retail Limited has registered customer base over 358 million. RRVL reported a consolidated turnover of ₹ 3,30,870 crore and EBITDA of ₹ 25,053 crore for the year ended March 31,
